TUNA WARS, Book now released

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TUNA WARS, the book of everything you wanted to know about Tuna, is now available…. As e-book and in hardcover. You can buy Tuna Wars using this link.

Tuna Wars is published amidst eye-catching developments in some of the ongoing epic tuna wars that figure in the book. The Dolphin Safe certification as well as the presumed price fixing conspiracy are the central issues to be judged in the current US court in cases against the Big Three American tuna canners, Bumble Bee, Starkist and Chicken of the Sea.

These wars will shake up the Tuna World. The federal judge ordered Starkist to pay a criminal fine of $100 million. More civil claims will add to the burden. ‘Charlie the Tuna’  Bumble Bee, the brand that has supplied tuna for generations of Americans, is about to collapse under the weight of the depending massive claims of retailers. Sorry Charlie! 

The Big Three are also being sued by consumers alleging that the Dolphin Safe label, probably the most widely used sustainability label on canned tuna worldwide, has been used in a way that very much resembles consumer fraud. Tuna Wars readers will come to understand the background of these battles and the impact and role that sustainability claims have in the wicked world of tuna. 

Meanwhile in Madrid, the Climate top is heading for a bumpy road towards goals that seem difficult to be accomplished. This poses new challenges for managing our global fish stocks, not in the least the tuna populations. Tuna Wars will provide the reader with updates on how we try govern our global stocks. Sometimes with remarkable success like in the case of bluefin tuna. But with policies and instruments that still need a lot of care and future development to become effective.  

Wherever tuna is hauled ashore, the sound of battles is never far away. Read more in Tuna Wars.

Tuna Wars: published by Springer editorial.

 

Game Changer: not taking sustainability seriously can cause bankruptcy

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Now most of you are most probably still lying on a beach somewhere and are not in the least interested in tuna unless it comes in the form of a nice steak on your summer-holiday dinner-table. Meanwhile, back home in the land of the working, fierce tuna wars are reshaping the tuna world as we have known it for the past decades. It might well be that we are witnessing the fall and even destruction of the three big tuna brands _ Bumblebee, Starkist and Chicken of the Sea _ the ‘Big Three’ that once were the uncontested three superpowers in the US tuna market. And as we will see this will have inevitable consequences in making sustainable tuna fisheries something to take more serious while doing business.

Hundreds of clients, most of them retailers, have filed price fixing cases against the ‘Big Three’. These individual claims are now grouped together in class-action law suits and ask for a staggering 2.5-billion-dollar compensation in fines of the tuna brands.  

Why is this important for sustainable tuna fisheries? First of all, we are dealing with the three companies that sell about three quarters of all canned tuna in the US. That is a lot of tuna and a lot of room to improve sustainability. At the core of the accusations of price fixing is the assumption that the Big Three where conspiring together against consumer interests. The plaintiffs argue that aside of price fixing, the companies collectively conspired not to launch a FAD-free tuna product in the US-market. The Fish Aggregating Devices are considered a severe problem in sustainable tuna fisheries.

The plaintiffs argue that aside of price fixing, the companies collectively conspired not to launch a FAD-free tuna product in the US-market

This is awkward for the Big Three, who are important members of the International Seafood Sustainability Foundation (ISSF). ISSF jointly represents a group of the world biggest tuna companies that cover 75 per cent of the global canning industry. ISSF has been advocating sustainable fisheries, but according to critics they are more of an extended lobby group that would like to get a grip on sustainability policies, before sustainability policies get a grip on them. A court ruling not only ruins the credibility of the Big Three’s feeble sustainability policies but also shines a shrill light on the activities of ISSF. Two years ago, ISSF declared that it would require processors and traders participating in its ‘sustainability standards’ to exclusively buy tuna from participating suppliers. Not much was heard about the ruling ever since, and with a court sentence it is highly probable that ISSF will not apply it at all out of precaution for being accused of conspiracy.

In other words: not taking tuna fisheries sustainability seriously and use it for other purposes like closing the market or price conspiracy now comes with a billion-dollar price tag.  The message is clear: companies should compete and not conspire with sustainability. It puts serious limits to private partnership organizations like ISSF as promoters of sustainability.

The message is clear: companies should compete and not conspire with sustainability

Not taking sustainability seriously from now on even can threaten the company’s mere existence. The three US canners have argued that they feel a ‘death knell’ with the ongoing litigations. "Faced with fines they already likely cannot pay and otherwise deteriorating financial conditions, any 'rational defendant' would doubtless 'feel irresistible pressure to settle', rather than risk a bet-the-company trial and potential exposure to $2.5 billion in damages," the canners argued in the class-action lawsuits.  Bumblebee is already considering a bankruptcy under chapter 11, according to Bloomberg earlier this month. The brand, for years under command of the flamboyant, former chair Chris Lischewski, has big problems paying its debts. Owner Lion Capital wants to sells of parts of the company.

On a personal level, this all may end in imprisonment of some of the former head figures in the tuna world. After endless delay, the trial against Bumblebee’s Mr. Lischewski on price fixing charges will start this fall, November 4. Lischewski is big game. Known for his long waving blond hair, he was for years an iconic figure in the tuna industry. As the former chair of the ISSF, he boasted a lot about the efforts to make the tuna fisheries more sustainable.  Mr. Lischewski might face serious jail time.

There is a smell of treason in the air in this drama of tuna-conspiracy. Former executives of the ‘Big Three’ that will witness in this case, will probably accuse Lischewski of being the man with the plan, as part of a deal they made with the prosecution. Among them two of Mr. Lischewski’s former Bumblebee marketing executives, former Starkist vice-president for sales Stephen Hodge and a former sales executive of Chicken of the Sea-owner Thai Union. The last one, John Sawyer, has already entered in a non-prosecution agreement after Chicken of the Sea worked with the authorities as the whistleblower in the case.

Is this a dagger I see before me? Shakespearean tuna drama indeed.

World Ocean’s Dinner, or how to get sustainable fish on your plate

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It was a good way to celebrate this year’s World Oceans Day (every 8th of June): being at the fundraising Worlds Oceans Dinner at the Grand Hotel Huis ter Duin, an historic establishment in the Dutch coastal town of Noordwijk aan Zee, with views over the windy waters of the North Sea. Seas, or better Oceans, that is what World Oceans Day is about.

We still know relatively little on what is going beneath the surface of the waters that covers the mayor part of our Blue Planet. (Why bother to waste large amounts of money on trips to Mars or the Moon if there is still so much to discover in the waters that covers the mayor part of our Blue Planet, I sometimes wonder). What we do know is not very comforting. Sea levels are rising, habitats disappearing at a fast rate, coral reefs are threatened through changing chemical composition and temperature of the waters, plastic particles are now found practically everywhere in the ocean environment.  Changing currents may lead to unpredictable changes of the environment and extreme weather conditions. An increasing amount of species is under thread of extinction. Plagues of weeds, algae and jellyfish are increasingly bothering vast ocean areas. A growing amount of wild fish is getting overfished.

Reason enough to dedicate a day to our Oceans and stress the need for policies and governance that can fight the overwhelming amount of alarming issues in our waters.

The North Sea is not a world ocean in the strict sense, and more of an extension of the Northern Atlantic, but nonetheless a sea that has a great significance when it comes to issues of preserving our oceans. What about tuna? The good news is: bluefin tuna has made it’s come back in the North Sea. Disappeared in the seventies of the last century, the giant tuna, one of Europe’s greatest biological and cultural heritages is swimming around again, probably entering via its the Northern Atlantic migration route. This is (at least partly) an important result of improving stock management of ICCAT, the international management organization for Atlantic Tuna where the EU and its fisheries are the strongest stakeholder. The fact that they swim in the Northern waters is an indication of the new abundancy of this fish. And they find enough fish to feed on, which might get eventually a problem with their direct competitors: the fishermen.

There is more good news coming of the Mid and Northern European waters. After decades of painstakingly figuring out its Common Fisheries Policy, the European Union managed to put in place a governance that helped to recover important stocks of fish that once was overfished. Stocks of herring, plaice, sole, mackerel. Even the cod stock is making a slow come and sometimes difficult comeback. The fishing quota need our attention, and probably always will. But that does not alter the fact that policies and governance for sustainable fisheries as such have proved to work, even in complicated geostrategic areas like the North Sea.

No bluefin tuna on the menu of the World Ocean’s Dinner though. The organizing Good Fish Foundation, a Dutch NGO that has developed a handy app to inform consumers what fish is sustainable to eat, had chosen local fish and shellfish that are abundant enough to put on the menu. The invited chefs where competing to create the most innovative dishes with this local supply. The result was a surprising, healthy and sustainable 11- course meal.

The chefs in the kitchen are an essential link in the chain to sustainability, more essential than most of them realize. The Good Fish Foundation is working hard to improve the consciousness of chefs in restaurants and bars of what sustainable seafood they can offer their clients and what not. For who believes that demand really matters in steering a fishery to a more sustainable course, this is important work. There is still a lot to do: most cooks in The Netherlands (and elsewhere in the world) do not have a clue where the fish is coming from or how it is fished, let alone the state of the stocks, the amount of bycatch, the use of bait fish,  the environmental impact, the status of social responsibility and other sustainability issues of the fish they cook. And even if they do, many are still in a search what all the ecological labels, certifications, sustainability claims really mean.

Fish apps like the one of the Good Fish Foundation of the American Monterrey Bay Aquarium really can help. But there is still much work to do to inform and educate the professional sector about the fish they like to serve. During the World Ocean’s Dinner, the World Oceans Deal was signed, in which 21 chefs and their suppliers promised to act like World Oceans Ambassadors to promote healthy oceans full of fish. Changing the demand for sustainable fish is not an easy task. What can these professionals do? They can show themselves as examples that a sustainable supply can work. They can promote it in their professional organizations and help to inform their colleagues. They could force the suppliers upstream in the chain to deliver a record of transparent and traceable origin of their fish. And, very important, they can convince the academies that learn their students to cook and buy seafood to make sustainability an integral part of the study course. That could really make a change.’